"The Digital ad spend itself is a collection of multiple marketing strategies ranging from search and display advertising, to e-mail, mobile and video ads, social, sponsored content and more recently SMS based advertising. As marketers continue to increase the focus on technologies to effectively reach the customer through a mix of these online platforms, digital spends are projected to increase to USD 944 million by the end of 2015 at a YoY rate of 44 per Cent. The eCommerce industry has posted a growth of 338 per cent in ad spending, making it the top digital ad spender in 2014 with INR495 Cr, ahead of last year’s top spender, the telecom sector 47. The reason for the exponential jump in spends by eCommerce companies is their realization ROI using digital marketing techniques such as interest based targeting, mobile ads, native advertising and retargeting/remarketing. This ad spend figure is estimated to grow further, with an increasing number of customers migrating to e-tail and mcommerce."

This statistic contains data on digital advertising spending in India in 2012 and 2013 with a forecast until 2018. The source projected the spending would grow from 0.45 billion U.S. dollars in 2012 to 1.78 billion in 2018.

Traditionally, search and display advertising have dominated the digital ad spends. However, in 2014, while both search and display continued to maintain their lead, the percentage share of spend on these media dropped. On the other hand, better ad performance and greater scope of reach and engagement on mobile, social and video has been instrumental in improving their share to 14 per cent, 18 per cent and 12 per cent respectively in 2014.