Ever wondered how your dream car’s ad would look like in virtual reality? Well, this adtech startup aims to visualize your ‘dreams’ in a VR ad.
Disruption is inevitable in adtech world; however, this founder set himself on a path to self-destruction.
A well-known VP at a leading ad agency makes an exit to leverage her extensive buy-side experience to grow adtech startups’ offerings in the market.
Here is a startup helping you tame and track your marketing analytics in an easy-peasy way by deploying tags and code generators.
3rd party adtech companies are declining and how! Mobile is defining 1st party platforms as the need of the times!
This survey shows where the growth is happening in adtech and which companies are killing it to emerge as stars!
This startup can help you maximize your ad revenue with automated ad layout optimization without disrupting your user experience!
Google is upping its game to push adtech forward with its latest project! And it seems creating niche products and features are vital for ad tech companies to remain competitive in digital landscape.
Marketers in both B2B and B2C categories cannot ignore to adopt adtech and martech. It is critically important for them to understand these technologies to create and quantify ROI across multiple channels
If you are interested here is a brief lowdown on adtech and martech deals during the first half of 2016.