Bluethumb, founded in 2012 by local brothers Ed and George Hartley, is an online marketplace for the selling and buying of art. Bluethumb represents more than 6500 artists and is a contact point for 5000 collectors. The startup aims to connect thousands of artists who didn’t have a distribution or a route to market with thousands of buyers who weren’t participating in the market.
Niche auction sites appear to be an area of growth, yet playing in a competitive market tends to be a losing proposition for startups. But Tophatter, an e-commerce retailer which is all about discovery shopping and uses algorithms to personalize recommendations continues to draw investors in part because of a leadership team with experience in the auction and e-commerce battle zones.
Stitch Fix, a person styling service, will be the first of this new breed of startups to test the public market. The six-year old startup, which sends a customized box of apparel based on a person’s measurements and preferences, filed its IPO prospectus.
Melbourne-based online retail marketplace MyDeal.com.au is partnering with fintech start-up Prospa. It also forms the first stage of a larger diversification plan for the ecommerce company, which is considering expanding into more verticals or potentially creating a white-label version of its marketplace.
OnBuy is an online platform where traders sell their own products and their mission is to offer unrivaled value for money for both the seller and the consumer. It is a British online marketplace offering hundreds of thousands of product lines from reputable sellers across hundreds of categories. It offers the best value commission rates you will find anywhere for online retail and their reduced selling fees give sellers a healthier profit margin – and in turn the savings they make translate into better prices for the consumer.
eBay Authenticate, is a new program that will allow sellers to opt in to have their goods verified as authentic. The move to offer its own authentication program also comes at a time when eBay is challenged by a number of ecommerce competitors which focus on pre-owned fashion apparel, handbags and accessories, like The RealReal, Tradesy, ThredUp and others. These startups have likely snagged a portion of eBay’s business, as most of the players in this space do authenticate the goods they sell, giving customers peace of mind that what they’re buying is the real deal.