Some of the categories attracting investments in ad tech include, mobile data management, video-focused innovation and so here are five seed-stage startups looking to hammer out the next ad tech-related growth categories. Will they be successful it’s too early to tell. But they have all got the backing of industry entrepreneurs, who have created a strong angel investor ecosystem.
In ad tech, things have changed. But there are making companies making waves, particularly startups focused on marketing data, brand safety and the future of TV ads. Going beyond companies purely anchored in the programmatic ad sector to include startups that help big marketers make sense of their growing piles of data, a massively important area with loads of opportunity is a list of companies in this space which includes ad-tech companies, mar-tech firms, marketing data and analytics companies and some startups in between.
A Taiwanese startup, Appier, that helps companies harness artificial intelligence to make marketing decisions, has raised a $33 million Series C round from an impressive roster of Asian investors, which includes SoftBank Group Corp., Line Corp., Nayer Corp., EDBI (the Singapore Economic Development Board’s corporate investment arm) and Hong Kong-based financial services firm AMTD Group. Lead investors in previous rounds included Sequoia Capital and Pavilion Capital.
Guardian Media Group (GMG) have partnered with Founders Factory Ltd to help accelerate and incubate new startups in the MediaTech space. As part of the partnership, they will support the growth of five early state MediaTech startups within the accelerator program every year, for five years. The five MediaTech startups selected between 2016-2017 raised significant funding and are now working with major corporates to lead the way in digital disruption.
Whether investor cash can continue to be poured into marketing and advertising technology startups at the break-neck speed we’ve seen in recent years remains to be seen. What’s clear is that up-and-coming companies are still attracting investments because the future of business is digital and-as artificial intelligence and mixed-reality tech grows – we are really just getting started. With that in mind, here are a handful of notable startups that just picked up funding.
Erin Franchi, co-founder of adtech outfit Undertone, and now an angel investor recently exited the outfit and is now helping fund some of what he sees as the most innovative early stage companies in digital. He has turned his energy and capital towards investing in startups that are not only focused on advertising technology but also digital media and marketing technology. Here, he, shares insights into what he believes is driving the market forward.