Walmart Ramps up Ecommerce, 3Pm Cracks Down on Counterfeits and Some Other Interesting News from the World of Ecommerce and Marketplaces
Bringg, a startup taking advantage of the shift toward faster, more transparent on-demand delivery, has raised an additional $10 million in Series B funding. Headquartered in Chicago and founded by Raanan Cohen and Lior Sion, it helps companies with optimizing routes, drivers and deliveries for the lowest costs and can be integrated into apps and websites through its set of API’s and SDK’s for things like real-time maps, alerts, service ratings, communications and more. The funding was led by Aleph VC, and includes participation from Coca-Cola and prior investors Pereg Ventures.
Amber Venz Box, love of fashion and retail mixed with her entrepreneurial spirit has made her a recent inductee to Forbes 30 under 30 list for retail and ecommerce. Box, when was 23- years-old and was working as a personal shopper, launched a blog to attract potential clients. That project led to the creation of RewardStyle, a platform that allows so-called influencers “to make cash from their social media content.” In 2014, in response to the exploding popularity of Instagram, Box launched LIKEtoKNOW.it . The service makes it possible for users to buy merchandise that their favorite Instagram influencers post.
Store No. 8 is the first incubator or investment arm of its kind at Walmart and is an internal effort at building their own online retail startups in house. The goal is what it is for many retailers and eTailers — keeping up with the Joneses over at Amazon. Store No. 8, going forward, will be tasked with finding the cutting edge of technology that could be useful to Walmart’s total retail goals. Instead of merely investing in firms that meet that description, Walmart is looking to use its power and size to actually build new startups. Along with incubating new ventures, Store No. 8 will be able to draw on Walmart’s resources to support any startups that it launches.
CrescoData which enables merchants to automate the listing of their product catalogues onto ecommerce marketplaces and digital advertising platforms, and ensures product data including stock and price changes are updated, became the first Google Shopping partner based in Singapore. Since Google Shopping interfaces directly with product data, and delists inaccurate entries, accurate product data is essential to success on the platform. In addition, Google Shopping Ads are in beta in five more markets across Asia. Sellers looking to expand to these markets need to rapidly scale to localize for currency and other variables.
Ruby Lux, a new venture started by Tom Johnson and his business partners, provides a high-end market for jewelry, watches, fine art, and more. The site tends to focus on interior designers and architects, offering them an easy place to shop for high-end clients. Johnson launched his first website, Ruby Lane, in 1998. The site allows customers to shop for antiques and vintage goods from a large number of vendors around the country. Johnson said that the vendors were carefully curated so Ruby Lane can guarantee that the goods are authentically vintage and antique.
Rob Dunkel is the founder of 3PM Marketplace Solutions, a company that uses sophisticated data analysis to identify counterfeit and trademark violators on Amazon and other leading marketplaces. It collects a complete data set that allows them to build models to identify fraudulent activity. Quite often data can tell the story of what’s occurring in terms of counterfeit and trademark violators. However, since marketplaces are huge, sometimes it’s challenging for brands or manufacturers to identify or report different violations and 3PM try to make things as efficient as possible.