Adtech Buzzwords, Mergers and Acquisitions, Who is eating up all new ad dollars and more!

bull’s eyes on Google’s and Facebook’s

There are bull’s eyes on Google’s and Facebook’s backs, as it is hard to imagine any other companies that have ever had such a dominant share of advertising – and with it, ultimately, such influence over what people read, consume and buy

The merger of Singular and Apsalar creates a unified analytics platform

The merger of Singular and Apsalar creates a unified analytics platform for mobile analytics and attribution, connecting marketing data to customer data, which will now track data both from tracking tags on the front end and from partner platforms, thus providing a more complete view of a campaign effort.

76 percent of people surveyed will skip pre-roll ads

According to research from Kargo, an ad tech firm, and Kantar, a media intelligence company, 76 percent of people surveyed will skip pre-roll ads if they have a chance. However, the results released today also found that people can recall an ad they do like after just two seconds.

Facebook is giving the advertisers more certainty

Facebook is giving the advertisers more certainty that their ads won’t show up alongside objectionable videos. Until now Facebook has allowed advertisers to opt-out of categories of content, but not specific publishers. Advertisers won’t be able to dictate exactly where their ads appear. They can, however, block a set of domains and publishers.

Snap Inc. has been on the lookout for deals and strategies

Snap Inc. has been on the lookout for deals and strategies that will help it make the case that their ads offer a return on investment, as it looks to boost sales and thus have acquired Placed. The acquisition will help Snap expand its efforts to show that ads on its photo and video-sharing app Snapchat are driving users to stores.

Here’s a look at the terms and practices that are essential to know as a digital marketer on the way to 2020.

Here’s a look at the terms and practices that are essential to know as a digital marketer on the way to 2020.

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