Staffing, Trade Unions, Retail All Embracing Sharing Economy
Wonolo is like Uber, but for staffing problems. Wonolo workers, who are mostly independent contractors, staff warehouses when a larger-than-normal delivery comes in, help run one-off events, fill the gaps between when employees quit and when new employees are hired. Workers can be called on for a few hours or a week, come without commitment, and are available almost instantly. And the real impact of the gig economy looks much more like Wonolo and similar on-demand labor startups which provide workers not individual neighbors, but for companies. It is not a category of businesses, but a management strategy for an increasingly contingent workforce.
This January, Arizona has taken two major steps toward embracing the peer-to-peer “sharing economy”. First, on January 1, 2017 a new law took effect which, among other things, prohibits municipalities and cities from banning people from listing short-term rentals on sites like Airbnb and VRBO. Second, the Arizona Department of Revenue began a partnership with Airbnb that will provide for the streamlining of tax payments to the state.
Call it the Uber-izing of Canada. Click an app, and you can order a snow-shoveler, dog walker, grocery buyer, or an electrician. Where and when you want to buy, there’s a seller somewhere out there in the electronic marketplace. It’s been dubbed the “sharing economy,” using our smart phones as the gateway to a growing world of on-demand services and products.
The sharing economy is one of the topics that will be debated at Retail Week Live in March. Here is look into what the trend means for retail. More than half of millennial shoppers have used the sharing economy on a purchase or service in the past year – what should retailers be doing to cater to this trend?
Shiftgig, a marketplace that connects U.S. employers with workers seeking short-term positions, has raised $20 million in a Series C funding round from DRW Venture Capital, FJ Labs, GGV Capital, and KDWC Ventures. Founded in 2012, Shiftgig is a mobile-first platform that harnesses the burgeoning “gig economy” by letting workers choose the shifts and days they want to work — and the employer(s) they want to work for. It’s not aimed at those seeking a career position, obviously, but those seeking flexible working arrangements will find it useful.
The insecurity brought about by sharing economy jobs can be offset by digital trade unions Tech-savvy social innovators will help rally the millennial gig-economy workers.